Photography Marketing

Creating a website outline is at the core of how to link a website for a local business. This outline represents the domain name (homepage), directories, sub-directories, and page structure of your website. You can have as many nested directories as you like but it is best to keep it to a minimal level for SEO purposes. The deeper a page is nested inside directories and sub-directories the less relevance it is attributed by search engines. Continue reading →

When choosing how to name a website for your local business what you are really choosing is a Domain Name, also called a Web address or URL. This name is linked to an IP address which represents a physical point on the Internet. When someone types your domain name into a Web browser, your Web page displays. Your domain name is arguably the most important aspect of creating a small business website.

This article includes three strategies you can use when choosing your domain name, plus lists three pros and cons of each strategy to consider before making your final choice… Continue reading →

This is an example of a simple brochure postcard for Colorado Luxury Homebuilder Brannen Design and Construction. Because they only wanted to purchase a small quantity of brochures at a time we chose to go with HP Indigo press printing which is a digital printing solution with unmatched offset quality.

The reason I choose to go with HP Indigo is because the quality is excellent (better than any other digital printing technology imo), customers are able to choose from the same papers as traditional press printing (most digital printers have a very limited selection). Finally the price is very competitive and the turnaround times are about 1/2 that of traditional offset printing.

A properly optimized website will get you high rankings on web search engines. My small business website ranks #1 and #5 on the organic Google search results for my targeted term Northern Colorado Photography.

Neurotherapy Center of Northern Colorado, Custom Joomla! website using Joomlashack Reserva template. Fort Collins Web Design by Warren Diggles.

Generally when creating a Joomla business website I have started with the templates that come with a standard Joomla installation. Recently Michaela Johnson, owner of NCNC, Neurotherapy Center of Northern Colorado hired me to help her develop a website for her business. Continue reading →

Joomla – Add CSS style to Tinymce Text Editor drop down menu.

The main purpose of creating a Joomla CMS website for Miracles of Health is to give them the tools they need to add new content without having to call the web designer, me. Joomla comes with a WYSIWYG editor that is designed just for this. Sounds easy, but in practice it took some trial and error to get things to fit their needs and work smoothly for the customer. Continue reading →

Morning Fresh Dairy xPlore Outdoors ad

Coloradoan xPlore Outdoors magazine gave us a good opportunity to run a full page ad this week so we thought it would be a good idea to try out something a bit different.

Generally when people think about Morning Fresh Dairy’s advertising they thing of Clover, the cute calf on their milk labels. There is another side to Morning Fresh Dairy, the drivers. For a while now the ladies in the Morning Fresh Dairy office have been wanting to run a fun ad featuring them. Judging by the reaction we are getting from this ad I believe the office staff may have started something here…

Live example of mfDockMenu working with Joomla!

While working on this website project I found a cool menu effect to highlight their products. The module is mfDockMenu, the difficult thing about using this module is that there are not any live examples of it working with Joomla! After tweaking and going through the comments a number of times to try different things I was finally able to get it to work and now have a working version of the script on a Joomla! installation co-existing with Front Page Slideshow.

If you have any questions on how to make it work please feel free to contact me via email.

Fort Collins website design and search engine optimization for Tranquil Health Massage & Wellness Center

Our latest web project is a web re-design for local Fort Collins massage business Tranquil Health Massage & Wellness Center.

Their original website was done by Dex Media which was part of Tranquil Health’s yellow pages advertising package. Gayle Martinchick, owner of Tranquil Health Massage, contacted me because she wanted to cut some of her costs associated with her Dex Media website. By canceling her Dex Media website and having her newly redesigned website hosted with us she will save approximately $2000/year in hosting and search engine optimization costs. Not to mention that her re-design represents her business much more professionally than the dated design that Dex provided.

The results of our search engine optimization has been very much worth the investment. If you enter ‘Fort Collins Massage’ in google you will see that Tranquil Health Massage & Wellness Center is on the first page. This term is searched an average of 3600 times / month! Another key element to the SEO strategy is placing a listing on Google Local Business Center, Tranquil Health Massage receives over 700 impressions a month through this free service which has led to a multitude of actions by potential customers.

The website for Morning Fresh Dairy performs many marketing tasks. One of these is the Online Order Changes form – a PHP email form with database functionality that gets used 100 times a day. With this form dairy customers can conveniently make changes to their order, cancel a delivery, or add items as needed. All of this can be done twenty-four hours a day.

Colorado Dairy Website orderchanges form using custom PHP functionality. Northern Colorado Web Design by Warren Diggles.

The order changes form saves the office staff two to three hours of labor a day because these tasks used to be done on the telephone. Order changes also generate add on sales because of its ease of use and ability to add items to your order simply.

Functionality like this will bring very real and measurable profits to your business.