Photography Marketing

Large interior with 2 studio lights
Commercial Photography Lighting Techniques: Example 8

Equipment Used
* Canon 1ds * 24mm tilt shift * 24mm ISO100 f10 .3sec
* Speedotron Brownline 800ws two M11 heads
* 16″ Reflector (Beauty Dish), about 15′ behind the subjects
* 7″ Reflector, as high as stand will go pointed at ceiling

Shooting interiors is always challenging, but before setting up the lighting there three things that are very important to assess before you start.

1. What is the purpose and goal of the photography session
2. What commitments did you project to the client and what expectations do they have
3. What is the budget or how much time do you have

Since I was hired for this shoot by a magazine the purpose is to create feature and ad photography for their client East Moon Asian Cafe. The restaurant had a limited budget which allowed for 2 hours of photography time. Continue reading →

Speedotron Brown Line and Beauty Dish
Commercial Photography Lighting Techniques: Example 7

Equipment Used
* Canon 1ds * 100 macro * 100mm ISO100 f13 1/60sec
* Speedotron Brownline 800ws one M11 head
* Beauty Dish (16″ Reflector) 5′ away about 45 degrees to the left of subject, ceiling height
* The direction of the light is perpendicular to the subject
* White reflector directly to right of subject just out of camera view

This room is about 12′x14′ with a dining room table in it, we did not have much space to light the subject and background separately! This is an area where the beauty dish shines. Continue reading →

Recently, I read a post on the Alamy forum about photographic lighting. Hmmm…what an excellent category for the Photography and Marketing blog! Since Alamy provided inspiration the images in this post are from my Alamy stock photography collection, if you are interested in using any of these images for your creative projects and would like to know licensing information, please connect with us. There are a total of 6 examples with diagrams in this post.

Generally I like to keep lighting as simple as possible, here are some various examples of setups using 1, 2 and 3 lights. Examples with softbox, umbrellas, grids, gobo (go between), or no light modifiers. In my opinion the key to lighting is to see what you have to start with and then modify it to achieve your goal.

Links for the professional photography equipment used to create these images.
These products available at B&H Photo Video are used by and/or highly recommended by Warren Diggles Photography.

» Canon 1ds Mark III Digital SLR Camera
» Dynalite Power Pack and Strobes
» Photoflex Softbox
» 42″ 5 in 1 Reflector Kit
» Westcott White Umbrella
» Savage White Paper Background
» Savage Black Paper Background

Studio 2 lights
Commercial Photography Lighting Techniques: Example 1

* Softbox 90° to to right of subject
* Background light with grid modifier
* No fill light for more dramatic lighting
* Black background

A soft box is an excellent tool for providing soft even directional light, very similar to a large window in a dark room Continue reading →