Warren Diggles Photography and Design

Fort Collins website redesign and search engine optimization for Tranquil Health Massage & Wellness Center

Our latest web project is a web re-design for local Fort Collins company Tranquil Health Massage & Wellness Center.

Their original website was done by Dex Media which was part of Tranquil Health’s yellow pages advertising package. Gayle Martinchick, owner of Tranquil Health Massage, contacted me because she wanted to cut some of her costs associated with her Dex Media website. By canceling her Dex Media website and having her newly redesigned website hosted with us she will save approximately $2000/year in hosting and search engine optimization costs. Not to mention that her re-design represents her business much more professionally than the dated design that Dex provided.

The results of our search engine optimization has been very much worth the investment. If you enter ‘Fort Collins Massage’ in google you will see that Tranquil Health Massage & Wellness Center is on the first page. This term is searched an average of 3600 times / month! Another key element to the SEO strategy is placing a listing on Google Local Business Center, Tranquil Health Massage receives over 700 impressions a month through this free service which has led to a multitude of actions by potential customers.

Advertising Photography Questions (including answers)

Thank you Jaak for question #1

Jaak Writes

Hi Warren,

…What words are better to use for gallery description and gallery name. Stock photos, stock images, stock pictures or stock photography. I understood about your research that images is not the best solution. But I have seen a sites in Google like it http://www.terragalleria.com/parks/np.grand-canyon.html if I wrote grand canyon stock photos. You can see in gallery description words like pictures and stock photos too. What do you think. Do you have any idea for best solution… There is a lot of other factors for good SEO too what we should to use. By the way do you have had some success with good SEO ranking. I mean does any photo buyer found your stock images thanks to your good ranking. There is philosophical question for me. I think that serious photo buyer use a stock image banks like Getty, Alamy only. So a SEO is not important for them. SEO is important for people who do not know about image banks. My conclusion is that some not serious picture buyer will found our images thanks for good ranking, but they do not pay money for pictures. I hope that I am not right….

Sorry about my english

All the best,
Jaak Nilson

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Jaak Nilson Photostock
Phone: +372 502 6327
www.jaaknilson.ee

Response

Hello Jaak,

Just ran a few terms through Google Adwords Keyword Tool and these are the average worldwide search totals/month:
stock images - 165,000
stock photos - 550,000
stock pictures - 22,200
stock photography - 201,000

stock photos is the most popular, but photography and images are searched a lot too. My thoughts would be to have images, photos and photography in your seo. I use “stock photo image” in my page titles - iptc headlines for images. Because my site name is Northern Colorado Stock Photography then I have “stock photo image and photography” all in the page titles. For my filenames I am putting a descriptive term with the file # name. ie A8EW0225-Chocolate-Milk-Glass-Bottle.jpg this way your filename numbers are not messed up and you have a descriptive name in the title. Still a work in progress though, I don’t have quite half of the images ready yet.

So far I have not had great success through Photoshelter with SEO, but I know that what they are saying to do is good SEO and I believe that Photoshelter will continue to improve on their end so I am integrating their recommendations into my site.

Hopefully this helps,
Warren

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Warren Diggles Photography & Design
www.warrendiggles.com
(970)412-0583

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